Identify the Effective Factors on Website Quality in Electronic Banking

  • سال انتشار: 1394
  • محل انتشار: نهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر کسب و کار الکترونیکی
  • کد COI اختصاصی: ECDC09_011
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 734
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نویسندگان

Hoornaz Shafiee

Department of Marketing Management University of Isfahan Isfahan, Isfahan, Iran

Elnaz Shafiee

Department of Information Technology University of Shiraz Shiraz, Shiraz, Iran

Sanaz Shafiee

Department of Information Technology of Management Payame Noor University, Po Box 19395-3697 Tehran, Iran

Fakhrolsadat Mortazavi

Expert of Management Department University of Isfahan Isfahan, Isfahan, Iran

چکیده

Nowadays, regarding the intensity of competition due to the variety of banks and the increase of branches and the development of offered services, the most important goal ofbusiness corporations is regarded as the satisfaction of customers and their loyalty. One of the requirements of customers is toaccess qualified websites. The websites are the most important global channel distribution of products and services in electronictrade. A high-quality website not only impacts on decision ofconsumer for purchase, but also on his/her online purchasing. A low-quality website causes customers to tend towards thecompetitors, and hence the increase of cost and reduction of profit. The scientific survey of websites offering servicesregarding customers’ tendency and recognition of their important indicators can result in the success of this business, and can be the important factor in the increase of customers’satisfaction and loyalty. Thus, regarding high competition among banks to attract customers, this research gives a new insight tothe managers and helps them to identify the effective factors for making their internet websites better, increasing customers'satisfaction, and encouraging them to use their electronic services, whereby helping them to compile effective strategies for improving the quality of their electronic service

کلیدواژه ها

Electronic Banking, Website Quality, Customers' Satisfaction

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