Consequences of international marketing and export behavior of firms in foreign markets

سال انتشار: 1393
محل انتشار: کنفرانس بین المللی حسابداری و مدیریت
کد COI اختصاصی: MOCONF01_0151
زبان مقاله: انگلیسی
تعداد مشاهده: 812

نویسندگان

Department of Management, Payame Noor University, ۱۹۳۹۵-۴۶۹۷ Tehran I.R. of Iran

master of Administration Business, University Of azad Neyshabour

چکیده

The last decade is distinct because of globalization and challenge in most of the jobs. Consumer, industrial, and service markets or source markets like capital, material, and technology perfectly became homogenized in the global level. The goal of exportation is to achieve benefits, continuous incomings, and increasing in rival ability in long-length. There is an organized attempt to prove the conditions of exportation operations and it is started by the State and the industries recently, which must be assessed from a regional point of view.The goal of this study is to fill an important split in the ground of international marketing issues, through which and by studies on the behavior of company in external markets (to conformation marketing tactics and export responsibilities) would be occur on the preference of rival or challenging conception and exportation. This study by using 30 cases of Iranian exporter companies would reveal from this fact that those companies who have more responsibilities toward external markets, have more attitude toward the conformation of marketing elements. These companies also act better in external markets. By the researches it is shown that as well conformation marketing tactics have a positive effect to grasp the preferences of rival conception that have in turn a positive effect to export to the external markets, also it has a direct effect on exportation.

کلیدواژه ها

Rival preferences, Marketing, exportation responsibility, exportation operation

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