Investigation of factors affecting on customers’ Satisfaction in electronic banking (Case study: Saderat Bank)

سال انتشار: 1393
محل انتشار: کنفرانس بین المللی اقتصاد، حسابداری، مدیریت و علوم اجتماعی
کد COI اختصاصی: EAMS01_521
زبان مقاله: انگلیسی
تعداد مشاهده: 757

نویسندگان

PHD student of IT management, Ferdowsi University of Mashhad, Iran

Graduate student of management, University of Isfahan, Iran

چکیده

To respect the customer is one of very important categories in all aspect progression of organizations and specially services organizations. Also banks are not expected from this subject and bank managers also should pay more attention to bank system strategy about this category. Nowadays, by appearing new communicational phenomenon named as internet, the organizations could perform their Commercial activities neglecting time and place. This type of trading is known as competitive advantage for organizations so that it can be used to enhance the organization.This article investigates the concept of customers’ satisfaction in electronic banking via studying effects of services content variables, design quality, accuracy, ease of use and on time data, considering the customers’ importance and satisfaction in banking industry and with regard to importance of electronic banking progression in Saderat bank.The findings of the above research revealed that the factors of services content , ease of use and accuracy effect on evaluation of last users’ satisfaction of electronic banking services of Saderat bank.

کلیدواژه ها

customer satisfaction, electronic banking, services content, ease of use, accuracy

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