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Investigation of Internal Marketing as Regards Job Satisfaction and Organizational Commitment in Economic Agencies

عنوان مقاله: Investigation of Internal Marketing as Regards Job Satisfaction and Organizational Commitment in Economic Agencies
شناسه ملی مقاله: JR_IJOBM-3-1_002
منتشر شده در شماره 1 دوره 3 فصل در سال 1393
مشخصات نویسندگان مقاله:

Elham Hedayat Sokachaee - Master student of MBA, Qazvin Branch, Islamic Azad University,
Farshid Movaghar Moghaddam - Department of Management, Abade Branch, Islamic Azad University, Abade, Iran.

خلاصه مقاله:
The present research has been conducted to investigate Internal marketing as regards job satisfaction and organizational commitment in economic agencies (Tehran Melli Bank). On one hand, the presentresearch aims to investigate the effect of job satisfaction on internal marketing in Melli Bank and on the other hand, it attempts to investigate the effect of organizational commitment on Internal Marketing in Melli Bank. The statistical population of the study included all employees ofMelli Bank in Tehran in the whole 501 branches. Data gathering instrument included job satisfaction, organizational commitment andInternal Marketing. The data analysis method is based on Structural Equation Modeling method. The results indicated the following: 1) Jobsatisfaction of the employees positively affects Internal Marketing. 2) Organizational commitment of the employees positively affects Internal Marketing.

کلمات کلیدی:
Internal Marketing,Job Satisfaction,OrganizationalCommitment,Melli Bank

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/334702/