E-Commerce Strategy and Implementation

سال انتشار: 1393
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 1,308

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تاریخ نمایه سازی: 6 آذر 1393

چکیده مقاله:

The relationship between business and technology has existed for a long time. The main consequence of globalization is competition increasing on an internationallevel. In these circumstances, consistently, we will face with reducing of transportation costs, astounding growth of information technology, increasing commerce, minimizedgeographical constraints and competition increasing that lead to international economic efficiency. The most important consequence of globalization on the economy isgrowth of e-commerce. E-commerce wave has affected almost all firms in the economy and these firms have forced to enter in the field of e-commerce. Basic steps of strategyformulation are to design the strategic objectives of ecommerce undoubtedly. Strategic objectives of ecommerce facilitate all efforts and operations to imply the suitable e-business and competitive advantage in the electronic world. The elements of the electronic market data interchange electronically and internet business thatexpresses the relationship between ICT market processes and management. So, to remain the managers in economic competitive, should imply a clear view of the various tools of information and communication according to organization requirement. Suitable basis for the development of ICT in the organizational structure withsufficient knowledge and positive attitude of managers in the organization's activities is important.


M. Seraj

Economic PhD (Eastern Mediterranean University), Selling and Marketing Department of Novin Kish InformaticsServices Corporation, Tehran, Iran

M. Jokar

Master of Software Engineering (Beheshti University), Selling and Marketing Department of Novin Kish InformaticsServices Corporation, Tehran, Iran

M Miladi

Industrial Engineer (Islamic Azad University, Tehran North Branch, Selling and Marketing Department of NovinKish Informatics Services Corporation, Tehran, Iran

A Ahmadzadeh

Strategic Management PhD (PNU), Selling and Marketing Department of Novin Kish Informatics ServicesCorporation, Tehran, Iran

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  • Technology, 2007, National E-Commerce Strategy. ...
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