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Role of franchising in entrepreneurship

عنوان مقاله: Role of franchising in entrepreneurship
شناسه ملی مقاله: ICMNG01_091
منتشر شده در اولین کنفرانس بین المللی مدیریت در قرن ۲۱ در سال 1393
مشخصات نویسندگان مقاله:

Elham Rajabi - M.A degree of Faculty of management, Islamic Azad University of Aliabad Katoul Gonbad Kavus, Iran
Bayram Bibi Habiblee - M.A degree of Faculty of management, Islamic Azad University of Aliabad Katoul Agh Ghala, Iran

خلاصه مقاله:
Franchising plays a prominent role in business life today. This paper discuss role of franchising in entrepreneurship. To start with, franchising is defined. Then common characteristics of franchises, types of franchising, criteria for selecting a franchise, advantages and disadvantages of franchising and myths about franchising are explained. In the third part, definition of the entrepreneurship and entrepreneur are explained. Finally in the last part, the relationship between franchising and entrepreneurship, and role of franchising in entrepreneurship are discussed and it is concluded that the franchising plays a prominent role in entrepreneurship

کلمات کلیدی:
Entrepreneurship ; Entrepreneur; Franchising

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/311445/