The investigation of realationship knowledge management and entrepreneurship in commercial organizatons in iran

The aim of this study is investigation of relationship between knowledge management and entrepreneurship in commercial organizations in target market in Iran. The research method is descriptive-analytical and besides describing statistical data, they are analyzed. In descriptive section, to achieve the research purposes and answering the research questions, the results of collected data of the questionnaire of statistical samples are expressed without any intervention or subjective inference qualitatively and quantitatively. The sample size by Kergesi and Morgan table was 208 people. The data collection tool is questionnaire. The content validity of the questionnaire was positive from the view of lecturers and experts. The reliability of the questionnaire was calculated 0.73 by Cronbach’s alpha. To analyze research hypotheses by analysis of variance (ANOVA) test is used. The results of research show that, there is a significant relationship between knowledge management and opportunity of entrepreneurship in commercial organizations in target market in Iran. be familiar in target market via knowledge management with the concept and entrepreneurship approach, requires a good planning about the relationship of these two factors. Moreover that, this result can be used by managers of the commercial organizations in target market in Iran to apply of entrepreneurship by knowledge management, special to attract of resource of money in the market and finance market

کلیدواژه ها:

Knowledge management ، product life cycle ، target market ، market knowledge