CIVILICA We Respect the Science
(ناشر تخصصی کنفرانسهای کشور / شماره مجوز انتشارات از وزارت فرهنگ و ارشاد اسلامی: ۸۹۷۱)

Development of strategic plan in relation to exportation

عنوان مقاله: Development of strategic plan in relation to exportation
شناسه (COI) مقاله: ICMM01_0165
منتشر شده در کنفرانس بین المللی مدیریت چالشها و راهکارها در سال 1392
مشخصات نویسندگان مقاله:

Seyed Jafar Masoudi - Master of Science in Commerce Management Yasooj، Iran
Bahareh Namdari - PhD Student of Management at The University of UTM، Malaysia Tehran، Iran
Sayed Esmaeil Masoudi - Shiraz university،Shiraz، Iran

خلاصه مقاله:
In This study، SWOT method has been applied to examine and consider to the strengths، Weaknesses، opportunities، and threats existing in the export procedures that are under the control of customs. The main objectives of this study are determining the strengths، weaknesses، opportunities and threats existing in export of goods.First، according to the survey carried out on business environment، the list of strengths، weaknesses، opportunities and threats is identified.Second، with the use of questionnaire and an opinion poll of managers and experts، key factors are recognized and third، distributing weight to each factor in order to calculate the relative weight of each of these factors and priorities earmarked.Ultimately، in this research SWOT method and QSPM (Quantitative Strategic Planning Matrix) are used to overcome and eliminate weaknesses and threats، improve and create the existing research strengths and opportunities. The results shows that the strategy of using new technologies for the convenience of customers، safety improvement and speeding up many works is earmarked as the most important strategy with the high score.

کلمات کلیدی:
Export، strategic plan، SWOT method

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