Design Context Aware Activity Recommender System for Iranian Customer Mind Activism in Online Shopping

  • سال انتشار: 1392
  • محل انتشار: مجله بین المللی پیشرفت در علوم کامپیوتر، دوره: 2، شماره: 5
  • کد COI اختصاصی: JR_ACSIJ-2-5_013
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 973
دانلود فایل این مقاله

نویسندگان

Saber Pahlavan

Sama Technical and Vocational Training College, Islamic Azad University,Amol Branch, Amol, Iran

Morteza Hajizadeh

Tourism Departman, Allameh University,Mollakola, Mahmudabad,Mazandaran ۴۶۳۴۱۴۵۶۵۰, Iran

Adel Azadkhah

Industrial Engineering, Azad University Of Shiraz,sorkhrud,Mahmudabad, Mazamdaran ۴۶۳۴۱۴۵۳۴۹, Iran

Ali Ansarifard

Manegment Departman,Azad University Of ghaemshahr sorkhrud,Mahmudabad, Mazamdaran ۴۶۳۴۱۴۵۳۴۹, Iran

چکیده

E-commerce has made life simple and innovative of individuals and groups. Nowadays, social networks are widely used by everyone. So, it is necessary to do appropriate and situationaware activities in these networks to gain benefits, In this research, a context aware recommender system has modeled forusing in social networks focus on Iranian customer mind activism in online shopping. This system makes its recommendations for user based on behavior and activities of her friends in the same situation in social network. In other word, this modeled recommender system uses collaborativefiltering algorithm. All the connections of user in social network, containing direct and indirect, are considered for recommendingby recommender system; but, based on connection type and its distance to user, proportional factor is assigned. On the other, Inthis research we study the consumer behavior in online shopping of electronics especially in Iran. Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Iran. Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping.

کلیدواژه ها

recommender system, Consumer behavior, trust, context aware, collaborative filtering

مقالات مرتبط جدید

اطلاعات بیشتر در مورد COI

COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.

کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.