Analysis of students's sports participation behavior with the approach of behavioral science

This study aimed to investigate the role of behavioral sciences in the management and promotion of students' physical activity and sports participation behavior. This research is in the category of applied knowledge development research and was conducted by a descriptive method. The study population consisted of all students in the country in each degree and field of study, which was conducted with a sample size of ۴۰۰ people. Samples were randomly selected. Data collection tools were three questionnaires including demographic information, the third part of the questionnaire (GPAQ) of the World Health Organization, which was designed to measure participation in sports activities, and a questionnaire on the role of behavioral sciences on sports participation behavior (α = ۰.۸۷). Data were analyzed by descriptive statistics, Pearson correlation coefficient, Friedman ranking test, independent t-test, and multiple linear regression test. The results showed that behavioral sciences affect sports participation behavior. There is a positive and significant relationship between them and prioritizing behavioral science components on sports participation behavior, including beliefs and concerns, attitudes, habits and lifestyle, health literacy, self-perception; perception is the consumption of others. Also, there is not much difference between men and women in their physical activity and sports from behavioral sciences.