Minimalist marketing as a turning point in marketing: benefits and challenges

Marketers have been struggling with the challenge of reducing the scope of people's participation and lack of attention towards marketing activities time to time. So that they can hardly establish effective communication with their audience and turn them into their customers. Surveys show that a possible solution to get out of this situation can be minimalism marketing. Therefore, in the current research, by addressing the marketing of minimalism as a new approach in marketing, the benefits and challenges of this style of marketing are identified. In this way, the relevant literature is reviewed and by conducting semi-structured interviews, the interview texts are analyzed using the qualitative content analysis method.

کلیدواژه ها:

Minimalism ، marketing ، minimalism marketing ، minimal philosophy ، minimal lifestyle