The Role of Artificial Intelligence in Sixth Phase ofMarketing Research

سال انتشار: 1403
محل انتشار: دومین همایش ملی بازاریابی (رویکرد نوین)
کد COI اختصاصی: MMAP02_004
زبان مقاله: انگلیسی
تعداد مشاهده: 119

نویسندگان

Associate Professor, Faculty of Economic and Administrative Sciences, Mazandaran University

A graduate of Semnan University's Master of Business Administration

چکیده

The current research examines the role of artificial intelligence in the Sixth stage of marketing research (Decision-making) with the help of the exploratory method in the qualitative approach and the six-stage theme analysis method of Brown and Clark. The data collection method is the semi-structured interview and the samples were selected by judgmental sampling method and then analyzed with MAXQDA software. During coding, some codes were extracted from the software, which are the main components affecting the role of artificial intelligence in the sixth stage of marketing research The details of each discussion have been made. The findings of the research emphasize the understanding of organizations on the use of artificial intelligence and other tools related to it, that if artificial intelligence is used in the sixth stage of marketing research, all activities will be of higher quality, faster, lower cost, and benefit. It goes wider

کلیدواژه ها

Artificial Intelligence, Marketing Research, Sixth Stage of Marketing Research

مقالات مرتبط جدید

اطلاعات بیشتر در مورد COI

COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.

کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.