SeyyedAbdolHojjat MoghadasNian - Tarbiat Modares University
AlemehSadat MoghadasNian - Aviation and Tourism Research and Innovation Center

The management of the Arba'een Pilgrimage, one of the world's largest religious gatherings, faces complex challenges that require effective strategies for operational efficiency, safety, and pilgrim satisfaction. This study explores the application of Key Performance Indicators (KPIs) to enhance these aspects of pilgrimage management. Through a comprehensive analysis, ۱۰۰ KPIs were identified and categorized into ۱۴ key areas, including Pilgrim Experience & Satisfaction, Operational Efficiency, Health and Safety, and Environmental Sustainability. The findings reveal that strategic use of KPIs can lead to significant improvements in logistics, safety, and overall participant experience, while also addressing areas for further enhancement. The study concludes with recommendations for continued refinement of KPI implementation to support the ongoing success of the Arba'een Pilgrimage.

Key Performance Indicators (KPIs), Arba'een Pilgrimage, Operational Efficiency, Pilgrim Satisfaction, Health and Safety, Environmental Sustainability.