The Effect of Motivational Factors on Spectators' Participation in Horse Racing Betting

  • سال انتشار: 1403
  • محل انتشار: مجله آرشیو در مدیریت و رهبری ورزشی، دوره: 2، شماره: 1
  • کد COI اختصاصی: JR_UIJHS-2-1_006
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 99
دانلود فایل این مقاله

نویسندگان

Ali Chori

Department of Sports Sciences, Gonbad Kavous University, Gonbad Kavous, Iran

Nasser Bai

Department of Sport Management, Azadshahr Branch, Islamic Azad University, Azadshahr, Iran.

Hamidreza Ghezelsefloo

Department of Humanities and Sport Science, Gonbad Kavous University, Gonbad Kavous, Iran.

چکیده

This research was conducted with the aim of studying the effect of motivational factors on the participation of spectators in betting on horse races. The research adopts an applied and correlational approach, employing a survey methodology for data collection. The statistical population of this research includes all the spectators of the Gonbad Kavous course horse races who have betting experience. A sample of ۳۸۴ spectators meeting the specified criteria was selected using the available sampling method. Six questionnaires were used to collect research data, which are: Experiences of Excitement, Sense of Competition, Betting Skill, Peer Pressure, Getting Income and Willingness to Betting. The validity of the questionnaires was ensured by expert opinions in sports management, while their reliability was assessed using Cronbach's alpha coefficient, yielding values of ۰.۸۵, ۰.۷۹, ۰.۸۹, ۰.۷۶, ۰.۷۷, and ۰.۸۴ for each questionnaire respectively. Descriptive and inferential statistics were employed to analyze the collected data by utilizing SPSS ۲۵ and Smart PLS ۳ software. The results of the research showed that the effect of experiences of excitement on willingness to betting was positive and significant. Also, the results showed that the effect of sense of competition on willingness to betting was positive and significant.  It was also found that betting skill has a positive and significant effect on the willingness for betting. The results of the research also showed that the effect of peer pressure on willingness for betting was positive and significant. Finally, the results of the research showed that the effect of getting income on willingness for betting is positive and significant. According to the results, it can be concluded that various motivational factors have an effect on the betting behavior of horse racing spectators. Therefore, it is suggested to consider laws to deal with this phenomenon properly.

کلیدواژه ها

Betting Skill, Gonbad Kavos, Horse Racing, Peer Pressure, Spectators

اطلاعات بیشتر در مورد COI

COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.

کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.