Investigation of Managerial Capabilities and Organizational Intelligence in Tehran Municipality Using Marketing and Innovation in Services
- سال انتشار: 1403
- محل انتشار: فصلنامه مدیریت نوآوری و رفتار سازمانی، دوره: 4، شماره: 4
- کد COI اختصاصی: JR_JIMOB-4-4_015
- زبان مقاله: انگلیسی
- تعداد مشاهده: 277
نویسندگان
چکیده
Objective: The objective of this study is to explore the impact of organizational intelligence on the performance of Tehran Municipality through the utilization of marketing capabilities.Methodology: This qualitative study was conducted in Tehran and utilized semi-structured interviews with senior managers, department heads, and key personnel within the Tehran Municipality. Participants were selected through purposive sampling based on their extensive experience and knowledge related to organizational intelligence and marketing. Data were collected until theoretical saturation was achieved, ensuring a comprehensive understanding of the topics. Thematic analysis was used to identify patterns and relationships within the data, with findings validated through member checks to ensure accuracy and credibility.Findings: The analysis revealed four main themes: Organizational Intelligence, Marketing Capabilities, Performance Improvement, and Impact on Municipality. Key subcategories included strategic planning, decision-making, knowledge management, innovation, resource optimization, market research, branding, digital marketing, customer engagement, service innovation, public relations, efficiency, service delivery, employee performance, financial management, strategic alliances, public satisfaction, community development, economic growth, policy implementation, and innovation adoption. The findings underscored the importance of integrating organizational intelligence and marketing capabilities to enhance strategic planning, decision-making, innovation, and overall municipal performance.Conclusion: The study concludes that the integration of organizational intelligence with marketing capabilities significantly enhances the performance of Tehran Municipality. Strategic planning, decision-making, knowledge management, and innovation are crucial components of this integration. Objective: The objective of this study is to explore the impact of organizational intelligence on the performance of Tehran Municipality through the utilization of marketing capabilities. Methodology: This qualitative study was conducted in Tehran and utilized semi-structured interviews with senior managers, department heads, and key personnel within the Tehran Municipality. Participants were selected through purposive sampling based on their extensive experience and knowledge related to organizational intelligence and marketing. Data were collected until theoretical saturation was achieved, ensuring a comprehensive understanding of the topics. Thematic analysis was used to identify patterns and relationships within the data, with findings validated through member checks to ensure accuracy and credibility. Findings: The analysis revealed four main themes: Organizational Intelligence, Marketing Capabilities, Performance Improvement, and Impact on Municipality. Key subcategories included strategic planning, decision-making, knowledge management, innovation, resource optimization, market research, branding, digital marketing, customer engagement, service innovation, public relations, efficiency, service delivery, employee performance, financial management, strategic alliances, public satisfaction, community development, economic growth, policy implementation, and innovation adoption. The findings underscored the importance of integrating organizational intelligence and marketing capabilities to enhance strategic planning, decision-making, innovation, and overall municipal performance. Conclusion: The study concludes that the integration of organizational intelligence with marketing capabilities significantly enhances the performance of Tehran Municipality. Strategic planning, decision-making, knowledge management, and innovation are crucial components of this integration.کلیدواژه ها
Organizational Intelligence, Marketing Capabilities, Strategic Planning, Public Sector Performance, Innovation, Knowledge Managementاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
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