A Review of The Impact of AI Marketing on Iranian Culture

This review explores the profound influence of AI marketing on Iranian culture, highlighting the transformative impact of AI-powered advertising strategies within Iran's unique cultural landscape. The integration of AI in marketing has revolutionized advertising methods, leading to personalized, data-driven campaigns that reshape consumer behavior and the traditional marketplace. The review delves into the complexities of cultural representation in AI-generated content, emphasizing the need for cultural authenticity to avoid perpetuating stereotypes. It addresses the challenges of language and localization, underscoring the importance of adapting AI marketing to the nuances of the Persian language and Iranian cultural references. The rise of e-commerce, driven by AI technologies, has significantly influenced Iranian consumer habits, affecting the local economy and cultural practices. Ethical and privacy concerns are also examined, reflecting the cultural emphasis on privacy and the need for responsible AI usage. Additionally, the review highlights the role of AI in preserving Iranian cultural traditions, with AI applications in museums and cultural institutions promoting heritage and enhancing visitor experiences. This article underscores the delicate balance between leveraging AI marketing innovations and preserving cultural authenticity and privacy. It calls for a collaborative effort among businesses, policymakers, cultural institutions, and individuals to ensure that technological advancements respect and upholdIran's rich cultural heritage. The dynamic interplay between AI and Iranian culture is poised to continue evolving, shaping the future of marketing and cultural preservation in Iran and beyond .

کلیدواژه ها:

AI Marketing ، Cultural Representation ، Consumer Behavior