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Selection of bank at the sights of customer based on website services quality using fuzzy logic

عنوان مقاله: Selection of bank at the sights of customer based on website services quality using fuzzy logic
شناسه ملی مقاله: ECDC07_013
منتشر شده در هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC2013 در سال 1392
مشخصات نویسندگان مقاله:

Somaye Ayeen - Master student of Industrial Engineering, Department of industry, Yazd University
Mohammad hoosein Abooie - Faculty member of Industry Group, Yazd University

خلاصه مقاله:
Banks, as a service organization always to provide a consistent performance and quality improvement have emphasized on the customer. Today with advent of e-commercewebsites, it is important and Web is based e-service quality. The aim of this study was to evaluate the service quality of bank’s website at the customer perspective using a multicriteria decision making in fuzzy environment. 5 public and private banks were consideredfor this study. The main criteria and sub- criteria were determined by experts for evaluating service quality of the websites. Then a fuzzy AHP method, weighted criteria, and banks were ranked and selected using fuzzy TOPSIS method according to the quality of eservices.

کلمات کلیدی:
MCDM, FAHP, Fuzzy TOPSIS, e- services quality

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/203641/