Mohammadreza Ebrahimzadeh - PhD Student, Department of Management, Payame Noor University (PNU), Tehran, Iran.
Behrouz Larisemnani - Assistant Professor, Department of Management, Payame Noor University (PNU), Tehran, Iran.
Ehsan Ahadmotlaghi - Assistant Professor, Department of Management, Payame Noor University (PNU), Tehran, Iran.
Seyedeh Masoumeh Ghamkhari - Assistant Professor, Department of Management, Payame Noor University (PNU), Tehran, Iran.

The current research aimed to investigate knowledge in orchestrating the digital banking ecosystem. Considering the need for a deeper application of the theoretical contextualization dimension (compared to the experimental contextualization dimension) in crystallizing orchestrating strategies and approaches from the reduced qualitative research method to enrich the identified categories and frame the results of the context. Theoretical analysis was used. The thematic research method of Brown and Clark (۲۰۰۶) was chosen as the main and central method to answer the final research question. The statistical population of the research includes experts in the banking industry, especially digital banking and digital financial services, who were selected by the snowball sampling method. After conducting ۱۲ interviews, the data was saturated. The content validity ratio and the content validity index were used to evaluate the interview questions' content validity ratio. Three strategies focusing on co-evolution, enrichment, and novelty were identified as the best knowledge-based strategies. Focusing on co-evolution, value enrichment, and up-to-dateness of digital banking ecosystem components as three basic strategies can lead to improved performance, increased value for customers, attraction of new customers, and promotion of the digital banking system's enhancement. These strategies are essential for success and progress in the digital banking ecosystem.

Knowledge Processing, Knowledge Creation, Ecosystem Orchestrating, Digital Banking, Orchestrating