Kamran Rahimi - Faculty Member of Human Sciences, Technical and Vocational University (TVU), Tehran, Iran

The Internet and digital technologies have grown exponentially and have become a part of billions of people’s daily lives around the world. The significant growth in the digital marketing application in online businesses and its ability to engage customers has enhanced its importance. The emergence of the Internet and digital technologies has provided a modernized setting and a fertile ground for business organizations to reach millions of customers at affordable prices with effective and customized promotion content. Digitalization has become a part of our daily routines. In fact, this issue is shaping the conventional ways in which buyers and organizations collaborate. Digitalization, mainly in social media, changes the behavior of buyers. Customers are gradually investing their energy on the web and using a variety of media. Today, most businesses rely on technology as a key factor in almost everything. While business owners do not need an IT expert, they should invest in staff or consultants who have this expertise. Customers want to learn about your business through social media or your website, or maybe they can make the shopping process easier by ordering and paying online. The results of the research show that the possibility of wide and free advertising for products or services reduces the number of intermediaries in businesses. The growth of this type of digital marketing and media is currently on the rise, which has had a significant impact on business development and customer satisfaction.

digital marketing, business development, customer satisfaction, electronic customer relationship management