Investigating the effectiveness of customer search in the context of virtual networks on increasing the sales of industrial equipment stores
- سال انتشار: 1402
- محل انتشار: هشتمین همایش بین المللی مدیریت، حسابداری، اقتصاد و علوم اجتماعی
- کد COI اختصاصی: HMODIR08_134
- زبان مقاله: انگلیسی
- تعداد مشاهده: 145
نویسندگان
Master of Business Administration, Islamic Azad University, Kermanshah, Iran
چکیده
The main purpose of the current research is to investigate the effectiveness of customer search in the context of virtual networks on increasing the sales of industrial equipment stores in Kermanshah. Since marketing is an intermediary between the producer (supplier, provider) and the consumer and plays a key role in the prosperity of the business goals of commercial institutions, and on the one hand, the prosperity of sales (products or services) will bring with it the expansion of production and the increase in the level of national income. On the other hand, economic, commercial and social institutions will support new media as a tool to expand the sphere of influence and attract audiences and customers for their goods, products, services, ideas and opinions. The current research is descriptive-correlative in terms of data collection, based on practical purpose. The data collection tool in this study was a questionnaire whose data was used with the help of Pearson's correlation coefficient and Friedman's test was used to prioritize and rank the variables. The findings of the research largely confirm the assumed relationships based on previous research.کلیدواژه ها
increasing sales, effectiveness, finding customers in virtual networks, marketاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.