Study of Short Videos Uploaded on the Instagram platform Related to Sustainable Cross-Cultural Communication Management Cases of Iran and Oman

سال انتشار: 1403
محل انتشار: دوفصلنامه گردشگری، فرهنگ و معنویت، دوره: 7، شماره: 1
کد COI اختصاصی: JR_IJTS-7-1_004
زبان مقاله: انگلیسی
تعداد مشاهده: 59

نویسندگان

PhD. Candidate, University of Science and Culture, Tehran, Iran

Professor, Faculty of Tourism, University of Science and Culture, Tehran, Iran

چکیده

Technological development, especially over the past few years has influenced the quality of human lives considerably. According to the World Tourism Organization, the internet plays a crucial role in tourism, since it provides an opportunity for access to tourists across the world and it has the most audience compared to conventional media. Therefore, the main objective of this research is to study the short videos created on the Instagram platform for sustainable cross-cultural communication management in the cases of Iran and Oman. Among ۵۰ Instagram pages related to Iran and Oman, only ۱۰ pages were selected based on defined criteria and were studied using the thematic analysis method. The main discovered themes were commercial tourism (which includes sub-themes of company registration, exports, imports, skilled workers immigration); cultural tourism (which includes sub-themes of cultural similarities, cultural differences, and diplomatic relations between two countries); medical tourism (including sub-themes of Shiraz medical centers, Tehran medical centers, Ramsar health tourism, and the unknown destinations of health tourism in Iran); recreational tourism (which includes sub-themes of cruise ships, recreational Islands, desert tours, culinary tourism and restaurants, the unknown sights of Oman, and recreational tourism in Iran) and lastly ecotourism (including sub-themes of ecotourism in Iran and Oman). In general, all the discovered themes were about the sustainable cross-cultural communication between Iran and Oman.

کلیدواژه ها

Communication and Information Age Instagram Potential Post, postmodernism, Virtual Tourism, Sustainable Cross, Cultural Communication Management, Thematic Analysis

اطلاعات بیشتر در مورد COI

COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.

کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.