Ali Khatami - Vice President of Sales and Customer ServiceFars Electricity Distribution CompanyFars, Iran

Price bidding in electricity energy exchangemarkets is a crucial process that enables market participants totrade electricity efficiently. This paper addresses potentialresearch gaps and areas for investigation in this field, includingmarket design, market power, price forecasting, demandresponse, market integration, and the impact of renewableenergy integration. To contribute to this ongoing research, thepaper proposes a novel approach to sensitivity analysis,focusing specifically on the consumption factor in electricityenergy exchange markets. By examining how changes inconsumption patterns, demand elasticity, and otherconsumption-related factors influence price bidding strategiesand market outcomes, the authors aim to provide valuableinsights. Additionally, the authors introduce innovative modelsthat explicitly incorporate the consumption factor whenformulating bidding strategies. By integrating consumptionrelated information into bidding models, market participantscan make more informed decisions, leading to enhancedefficiency and improved market outcomes. The study aims tocontribute to the existing body of knowledge in electricityenergy exchange markets and provide actionablerecommendations for market participants.

price bidding, electricity market, consumptionfactor, sensitivity analysis.