Abolghasem Arabiun - Associate Professor, Faculty of Entrepreneurship, University of Tehran
Afshin Moghadasi - Ph.D. student of entrepreneurship, University of Tehran

The persistent advanced headways and the rise of e-commerce have displayed various challenges and openings for electronic businesses. This article points to conducting an in-depth examination of the impacts of these changes on e-commerce undertakings, diving into the challenges and openings they confront, as well as the fundamental methodologies and advances required to adjust to these changes.In this think about, significant challenges such as power competition, data security, and administrative changes are first scrutinized. Hence, imaginative openings, counting counterfeit insights, worldwide e-commerce, and Web of Things (IoT) advances, are fundamentally analyzed.extensive procedures are also examined, counting computerized promoting, client relationship administration frameworks, and multi-channel client encounters. Moreover, the advancement of installment innovations, dynamic nearness on social systems, and believe in developing advances are investigated as principal arrangements to adjust with computerized changes.The study's conclusion underscores the basic require for ceaseless adjustment and development in confronting computerized changes to support and grow electronic businesses. Striking a adjust between going up against challenges and leveraging openings guides these businesses towards advance and foundation in competitive markets.

Keywords: Ongoing Digital Transformations, E-commerce, Challenges and Opportunities, Electronic Businesses, Digital Marketing, Adaptation and Innovation