Dilyara Gosmanovna Ibatullina - Kazan Federal University
Alfiya Rafisovna Alikberova - Kazan Federal University
Saodat Abdullayevna Nasirova - Confucius Institute in Tashkent, Uzbekistan

This study is considered to be relevant due to the dynamic development of the lexical stock of modern Japanese language. Globalization and technical progress have brought changes in all spheres of life, including linguoculturology. The media space is becoming a specific reflection of modern reality, a new kind of socio-political discourse and a source of the origin of neologisms. The purpose of the article is to study and analyze the most popular neologisms in Japanese society in recent years, to compare the main trends in modern Japanese and identify their relationship with key events inside Japan and abroad. The leading approaches to the study of this problem are the system-structural approach and comparative analysis. The main result of the study is the identification of new linguistic and cultural characteristics in the preparation of neologisms, which becomes a reflection of the modern language picture of the world. The study also proved that most of the neologisms of modern Japanese are borrowed words and combined words written in katakana.

Modern Vocabulary, Linguoculturology, Neologism, Internet Slang, Speech Recognition