Hoda Zobeiri - Faculty of Economics & Administrative Science, University of Mazandaran, Babolsar, Iran
Ahmad Jafari Samimi - Faculty of Economics & Administrative Science, University of Mazandaran, Babolsar, Iran
Maryam Ehsani - Faculty of Economics & Administrative Science, University of Mazandaran, Babolsar, Iran

Creative industries are growing rapidly and have a high potential for employment and income creation. The growing importance of creative industries in increasing the prosperity and development of countries has been confirmed by many empirical studies. These industries offer a new experience of economic value in a variety of products, both tangible and intangible, through the integration and transfer of extensive knowledge, skills, and innovations into all sectors of today's economy. According to UNCTAD, creative industries include traditional cultural industries such as publishing, media, television, film, performing arts and crafts, as well as modern and creative cultural industries and services such as advertising, architecture, design, and photography. The present study examines the effect of creative industries on the GDP of ۹۸ developed and developing countries from ۲۰۱۱ to ۲۰۱۹. The generalized Method of Moments (GMM) has been used to examine and evaluate the research model. The results of this study demonstrate the positive and significant effect of "creative industries" including production and services in creative, cultural, and artistic fields on the GDP of the studied countries.

Art, creative industries, Cultural Industries, generalized method of moments (GMM), Gross Domestic Product (GDP), Sustainable Development