Unveiling the Drive to Create: Exploring the Motivation of Lifestyle Entrepreneurs in Iran
- سال انتشار: 1403
- محل انتشار: مجله ایرانی مطالعات مدیریت، دوره: 17، شماره: 2
- کد COI اختصاصی: JR_JIJMS-17-2_020
- زبان مقاله: انگلیسی
- تعداد مشاهده: 192
نویسندگان
Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran
Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran
Faculty of Economics, management and administrative sciences, Semnan University, Semnan, Iran
چکیده
This research aims to identify the motivation of lifestyle entrepreneurs in Iran due to the fact that many opportunities in these areas have been used and exploited by entrepreneurs in Iran. This research has been done based on these opportunities and hopes for the prosperity of this type of entrepreneurship in Iran. This qualitative research was conducted in ۲۰۲۲. Due to the nature of qualitative research, this research used a purposeful sampling strategy and continued until reaching data saturation (۱۳ individuals). Data were collected through in-depth interviews, and the motivations for starting a business were discussed indirectly. The main result of this research is to identify the motivation of lifestyle entrepreneurs in Iran. Based on the theory of Ryan and Deci (۲۰۰۰), the motivations of lifestyle entrepreneurs were divided into two categories: Intrinsic and Extrinsic motivations. Intrinsic motivations: creating a business activity aligned with interests, following a dream, needing independence, gaining social status, and using individual capacities. Extrinsic motivations: social orientation, work-life balance, dissatisfaction with the previous job, and financial concerns. It should be noted that no such research has been conducted in Iran.کلیدواژه ها
Entrepreneurship, Lifestyle entrepreneurship, Lifestyle Entrepreneur, Entrepreneurs Motivation, Iranاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.