Mohammadamin Zandifard - Master's student in Entrepreneurship at the University of Tehran

This research paper delves into the topic of digital marketing strategies and their application in the recruitment of international students by higher education institutions. Given the increasingly competitive landscape in the global education market, effective marketing tactics, particularly those in the digital sphere, have become essential. The study seeks to identify and analyze the effectiveness of various digital marketing tools in promoting higher education to international audiences. A thorough literature review is presented, which covers the significance of digital marketing in higher education, the use of social networks as a marketing tool, and the identification of the most effective social media platforms for higher education marketing strategies.

Digital Marketing, Social Media, Higher Education, International Students, International Education