Shahrood sport tourism planning using SWOT technique with emphasis on natural attractions

  • سال انتشار: 1397
  • محل انتشار: مجله تحقیقات گردشگری و هتلداری ایران، دوره: 5، شماره: 4
  • کد COI اختصاصی: JR_IJTHR-5-4_004
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 59
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نویسندگان

Seyed Mostafa Tayebi Sani

Department of Physical Education, Faculty of Human Science, Shahrood Branch, Islamic Azad University, Shahrood, Iran

Hooman Bahmanpour

Department of Environment, Faculty of Engineering, Shahrood Branch, Islamic Azad University, Shahrood, Iran

Seyed Hamed Mirkazemi

M.Sc. Department of Physical Education, Faculty of Human Science, Shahrood Branch, Islamic Azad University, Shahrood, Iran

Afsaneh Rohany

PhD sport management, Shahrood Branch, Islamic Azad University, Shahrood, Iran

چکیده

The purpose of this study was to re-identify the potential environmental and natural attractions that can affect the sport tourist attraction development from perspective of experts and pundits in Shahrud and determine the importance rate of each variable. This is a survey research analysis. At first, a list of environmental attractions and sport natural potential were prepared in the study area. Then, through using geographical information system (GIS) and land use map layers overlaying technique and also Transmittal, Shahrud city natural attractions were prepared for the first time. Information layers overlaying has been done by Arc GIS software edited version. In the following, through a questionnaire in the form of Likert, which its validity was approved by professors, and, its reliability was obtained (α = ۰.۹۵) by Cronbach alpha, were consulted. The statistical population of this research includes four different groups of tourism, environment and natural resources experts, university teachers, sport and exercise experts, managers and relative staffs of tourism travelling official tours. Statistical sample of (n=۲۶) samples available of total population of (n=۴۰) have been achieved. In this study, Factor analysis was used for analysis. Also, the results of internal and external factors collected in separate matrix implied that the total value of weakness and strengthen point was (M۲.۲۲۹); it indicates that the weakness points defeated the strengthen points; the total value of threats and opportunities was (M=۲.۲۵۳) which indicates that threats defeated the opportunities. Hence, the chosen strategies are defensive.

کلیدواژه ها

Sport Tourism, Environmental Attractions, Ecotourism, Sport management, Desert running

اطلاعات بیشتر در مورد COI

COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.

کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.