A Mapping and Visualization of the Role of Artificial Intelligence in Sport Industry

  • سال انتشار: 1402
  • محل انتشار: فصلنامه پژوهش در مدیریت و بازاریابی ورزشی، دوره: 5، شماره: 1
  • کد COI اختصاصی: JR_RSMM-5-1_004
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 63
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نویسندگان

mohammad mohsen sadr

Department of Information and Communication Technology Engineering, Payam Noor University, Tehran, Iran

tahereh saheb

Information Technology Management, Management Studies Center, Tarbiat Modares

Abolfazl Farahani

Professor of Sport Management, Payame Noor University, Tehran, Iran

چکیده

Purpose: The purpose of this study is to analyze how the scientific community has assessed and addressed the application of artificial intelligence in the sports industry and to identify dominant academic themes and neglected topics.Methods: A total of ۲۰۲۳ articles and ۱۳۰۸۱ keywords were analyzed for co-occurrence analysis. The analysis aimed to identify the dominant academic themes that scholars tackle and the topics that are neglected.Results: The analysis identified seven core topics, including real-time sport medicine, wearable technology, swarm intelligence, automatic motion detection and deep image analysis, intelligent athlete training and education, and athlete robots. The study also revealed the necessity for increased scholarly focus on subjects like precision sports medicine and metaverse technology.Conclusion: The revolutionary technology of artificial intelligence has impacted all industries, including the sports sector. The analysis demonstrates how AI has revolutionized the sports sector and what areas require further attention. Policy makers and the scientific community can utilize this study as a practical guide to better grasp the impact of AI on the sports industry.

کلیدواژه ها

Artificial Intelligence, sport industry, co-occurrence analysis

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