Investigating the Role of Expansive Design and Service Design in Improving Healthy Food Consumption, Case Study; Consuming Vegetables

  • سال انتشار: 1400
  • محل انتشار: دوفصلنامه تفکر طراحی، دوره: 2، شماره: 2
  • کد COI اختصاصی: JR_JJDT-2-2_015
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 101
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نویسندگان

Fatemeh Marzban

Department of Curriculum and Instruction, College of Education, Texas Tech University, Lubbock, TX, United Stat

Alireza Ajdari

School of Industrial Design College of Fine Arts, University of Tehran, Tehran, Iran.

Saeed Zohari Anboohi

Industrial Design Department, Arts and Architecture, Islamic Azad University, Central Tehran Branch, Tehran, Iran.

Yaser Pakzad

Texas Tech University, Lubbock, TX, United States.

چکیده

The goal of this study is to generate designedly solutions for improving the culture of healthy food consumption in Iran, through activity theory framework. Even though individuals might make conscious decisions to consume healthy food, their environment might prevent them from doing so. Given the current lack of attention toward a holistic viewpoint, therapy procedures as well as general healthy nutrition policies have been made useless. Observations in case study showed that social, cultural and psychological factors do have an important role in generating obesity, and the disregard for considering such factors have resulted in the divergence of patients between health centers, sports clubs, and monitoring groups. The hypothesis generated from such observations would signify that considering cultural-social context and generating a useful model, would help the patient reach a successful goal. Expansive design was chosen as the design approach in order to emphasize continuing the relationship between users and providers of service, even after obtaining the service by a user. This viewpoint and design resulted in the dialogue between the user and provider of the service or product. Based on the research, solution scenarios were generated and the third scenario, designing a collective treatment center was chosen and conceptualized through tools such as a system map, interaction story board, and consumer satisfaction diagram. The value of such a study is based on presentation and institutionalizing the theoretical infrastructures in the area of service design, while diverse solutions would be presented to specialists based on the scenario-based design as well.

کلیدواژه ها

Service design, Activity Theory, Expansive Design

اطلاعات بیشتر در مورد COI

COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.

کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.