Measuring Quality of the Agricultural Extension Pamphlets: Scale Construction and Standardization

  • سال انتشار: 1397
  • محل انتشار: مجله علوم و فناوری کشاورزی، دوره: 21، شماره: 1
  • کد COI اختصاصی: JR_JASTMO-21-1_003
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 136
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نویسندگان

H. S. Kassem

Department of Agricultural Extension and Rural Society, King Saud University, Riyadh ۱۱۴۵۱, Kingdom of Saudi Arabia.

M. A. Abdel-Magieed

Department of Agricultural Extension and Rural Society, Mansoura University, Mansoura ۳۵۵۱۶, Egypt.

H. M. El-Gamal

Department of Agricultural Extension and Rural Society, Mansoura University, Mansoura ۳۵۵۱۶, Egypt.

F. O. Aldosari

Department of Agricultural Extension and Rural Society, King Saud University, Riyadh ۱۱۴۵۱, Kingdom of Saudi Arabia.

چکیده

In Egypt, pamphlets are often used to disseminate agricultural information to farmers. The aim of this study was to construct and develop a scale of quality standards for agricultural extension pamphlets. The process to construct the scale involved the following steps: (۱) The articulation of the construct; (۲) Selection of response format; (۳) Data collection; and (۴) Psychometric analysis. The scale consists of ۳۳ items measuring five domains: content; processing the information; the appearance of text; illustrations; and designing and formatting. Items analysis, reliability, and validity estimates were obtained by a group of experts (N= ۷۸). The reliability of the domains was strong and ranged from (α= ۰.۸۱ to α= ۰.۹۱). The authors tested validation process by evidence of content validity, criterion-related validity, construct validity, and discriminant validity. Depending on the reliability and validity results, the scale was suggested as a reliable tool for assessing the quality of agricultural extension pamphlets. Implications for practice in planning and evaluation of printed materials for agricultural extension work are discussed.

کلیدواژه ها

Psychometric analysis, Quality standards, Reliability of the domain, Validation process.

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