Ahmad Alashmawy - School of Business, Malaysia University of Science and Technology
Rashad Yazdanifard - School of Business, Malaysia University of Science and Technology

In the digital age recruitment marketing emerged as a consequence of the competitive and complex nature of the labor market. This article highlights the role of marketing in modern recruitment and talent acquisition activities. It reviews as well, the literature of marketing and recruitment to track the philosophy of modern recruitment marketing. This review goes deeper into the theory and practices of employer branding as a tool to attract and engage new hires. This paper also critically discusses the relations and interactions between the components of the modern recruitment process.

Recruitment marketing, Branding, talent acquisition, talent brand, Employer Brand, Content Marketing