The Effect of Nostalgia on the Pull Motivation of Tourist Destinations, Amazing Behavior and Loyalty Among Tourists (Case Study: Kashan Rosewater Cultural Festival, Iran)
- سال انتشار: 1402
- محل انتشار: دوفصلنامه گردشگری، فرهنگ و معنویت، دوره: 6، شماره: 1
- کد COI اختصاصی: JR_IJTS-6-1_006
- زبان مقاله: انگلیسی
- تعداد مشاهده: 70
نویسندگان
Department of Management and Accounting, College of Farabi, University of Tehran, Qom, Iran
Associate Professor, College of Farabi, University of Tehran, Iran
Payame Noor University, Iran
Department of Management and Accounting, College of Farabi, University of Tehran, Qom, Iran
Payame Noor University, Iran
چکیده
Nowadays, customer satisfaction is regarded as a strategic and influential factor for the success of various businesses. On the other hand, tourism, the world's largest and most diverse industry, is also a significant source of income and job creation for many countries. Therefore, the present study examines the effect of nostalgia, experiential marketing, and experiential values as relatively novel concepts on satisfaction in the tourism industry. In light of the COVID-۱۹ outbreak, the research population includes all tourists who have previously visited the Kashan Rosewater Festival. Furthermore, since the population size is uncertain, it is assumed unlimited. A convenience sampling method was used to select sample members from the population. Methodologically, it is a descriptive survey study based on the subject matter under investigation. It is also a correlational study. A partial least squares structural equation modeling (PLS-SEM) technique was used to analyze the questionnaire results. Based on our findings, nostalgia affects pull motivation, patronage behavior, and future travel intention. However, pull motivation does not influence travel intentions.کلیدواژه ها
Nostalgia, Pull Motivation, Patronage Behavior, Travel Intention, Kashan Rosewater Cultural Festival, Iranاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.