Influential factors in recruitment and increase of the members of Majma Hamyari cultural plan during Iran's economic sanctions and post-sanction‎, ‎using fuzzy EDAS method

In this paper‎, ‎a new approach for decision-making and marketing forecast based on fuzzy logic fuzzy expert system is presented regarding the tourism development plan of the Majma Hamiyari Association by Abbas Bashiri‎. ‎In other words‎, ‎let's look at system marketing using the reverse fund design calculation method in attracting different strata according to the input and output variables‎. ‎In fact‎, ‎we offer the marketing manager a plan to focus the most time and capital for advertising on the segment where this calculation method has the greatest impact on attracting customers‎. ‎This study suggests an infrastructure for determining the factors affecting tourism‎. ‎Hence‎, ‎the newest multi-criteria decision-making method‎, ‎the fuzzy best-worst method was used to calculate the relative importance of indices and fuzzy evaluation based on distance from average solution technique was applied as a multi-attribute decision-making method to rank effective factors in tourism‎. ‎The statistical population of this research consists of directors and experts in the tourism industry in Mazandaran‎. ‎Due to the results of this study‎, ‎providing Banking facilities to users ranks first among other options for the economy itself.

کلیدواژه ها:

Majma Hamyari cultural plan ، ‎Fuzzy best worst method‎ ، Fuzzy EDAS method ، ‎Fuzzy expert system‎ ، ‎Multi-criteria decision-making