Investigating the Impact of Media on Smuggled Cosmetics and Toiletries Consumption
- سال انتشار: 1402
- محل انتشار: مجله بین المللی مدیریت محتوای دیجیتال، دوره: 4، شماره: 7
- کد COI اختصاصی: JR_DCM-4-7_004
- زبان مقاله: انگلیسی
- تعداد مشاهده: 102
نویسندگان
Assistant Professor, Department of Communication Science, Central Tehran Branch, Islamic Azad University, Tehran, Iran
PhD Candidate, Department of Communication Science, Tabriz Branch, Islamic Azad University, Tabriz, Iran
Assistant Professor, Department of Social Science, Zanjan Branch, Islamic Azad University, Zanjan, Iran
چکیده
Purpose: The spread of consumption in this day and age has gone so far that today it is considered an indicator of lifestyle and even some find modern life without consumption meaningless and unthinkable. In this regard, since the consumption of smuggled cosmetics in West Azerbaijan province has an increasing trend, so in this study, the communicative and social determinants and factors affecting the consumption of smuggled cosmetics in West Azerbaijan province are investigated.Method: The research method is an applied type as regards purpose and has been carried out using a survey method. The statistical population includes citizens over ۱۵ in West Azerbaijan province, ۶۷۴ of whom have been selected by multi-stage cluster sampling. Data was collected using a questionnaire and research variables are above ۰.۷, which indicates the acceptable reliability of the variables. Statistical data analysis was done using SPSS and Lisrel software.Findings: The findings showed that the consumption of smuggled cosmetics and toiletry products is more than average among the respondents and the use of domestic media is less than average and the use of foreign and virtual media is above average. The results of explanatory analyses in the quantitative phase of the research showed the variables of gender (in favor of women), socio-economic status (in a positive direction), rate of using internal media (in a negative direction), rate of using external media (in a positive direction), The use of virtual media (in a positive direction), health literacy (in a negative direction) and tendency towards differentiation (in a positive direction) have a significant impact on the consumption of smuggled cosmetics and toiletries. It is explained that the impact of foreign and virtual media is greater than other variables.Conclusion: As a result of lack of content management and inaccuracy in advertising in the virtual sector and social media, the possibility of emergence and escalation of social issues and all kinds of deviant trends related to consumerism in the field of cosmetics and toiletry products increases. Also, domestic mass media can be effective in reducing the consumption of cosmetics by not broadcasting commercial advertisements at intervals.کلیدواژه ها
information and communication, media literacy, smuggled cosmetics, Virtual Media, West Azerbaijanاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.