Beyond ‘Funnel’ and ‘Fireworks’: ‘Water Ribbed Balloon’ as a New Metaphorical Approach to Innovation-in-Practice

  • سال انتشار: 1393
  • محل انتشار: مجله ایرانی مطالعات مدیریت، دوره: 7، شماره: 1
  • کد COI اختصاصی: JR_JIJMS-7-1_004
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 145
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نویسندگان

هومن عطار

Assistant Professor of Management Faculty of Management, Science and Technology, Amirkabir University of Technology , Tehran

سیدمحمدرضا شهابی

Assistant Professor of Management Faculty of Management, Science and Technology, Amirkabir University of Technology , Tehran

چکیده

Product innovation success has very much to do with the development of models ormetaphors that are able to guide actors. One can observe two traditions in thisregard: rational and non-rational models. Apparently in the former the model, suchas “development funnel”, is regarded as a mechanism and rigid applicable, picturinginnovation as an orderly, goal-oriented, value-neutral, and systematic process. Thelatter account offers a few non-rational models that depict product innovation aschaotic, messy, and stressful which involves jagged lines of activity, much like“fireworks”. This paper draws on the work of Donald Schön to develop a moresocio-politically informed yet pragmatic approach to innovation in organisation i.e.‘ribbed water balloon’. This model outlines product innovation as a non-rational andsocio-technical practice, one that not only reveals politics, uncertainty, unsteadiness,setbacks, and reversals with which actors grapple but also considers rituals, normsand organization’s behavioral world in its understanding.

کلیدواژه ها

fireworks, funnel, innovation models, Metaphor, water ribbed balloon

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