Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises
- سال انتشار: 1400
- محل انتشار: مجله مدلسازی بازاریابی بین الملل، دوره: 2، شماره: 1
- کد COI اختصاصی: JR_JIMM-2-1_006
- زبان مقاله: انگلیسی
- تعداد مشاهده: 208
نویسندگان
PhD Student in Business Policy Making, Faculty of Literature and Human Science, University of Guilan, Rasht, Iran
Assistant Professor of Business Management, Faculty of Management, Kharazmi University, Tehran, Iran
Assistant Professor, Department of Business Management, Faculty of Economics and Administrative Sciences, University of Mazandaran, Babolsar, Iran
MSc in International Business, Faculty of Management, Ilam University, Ilam, Iran
MSc in International Business, Faculty of Management, Kharazmi University, Tehran, Iran
چکیده
Today, all organizations must shift their business orientation to be able to understand and meet customers' needs faster than their rivals and pioneering them, in a highly competitive environment. In this area, the entrepreneurial orientation, internationalization and competitive strategies by understanding customer demands and focusing on business benefits, can Guarantee the performance improvement and the survival of these organizations. Therefore, the present study seeks to assess the impact of international entrepreneurship orientation on the international performance of small and medium enterprises, considering the mediator role of competitive strategy and international marketing orientation. In this research, descriptive-survey method has been used. A questionnaire consisting of ۶۵ items was used to collect data. The statistical population of this study was all managers and employees of small and medium enterprises in Bushehr Province. Sampling method is simple random sampling method. To analyze the data, structural equation modeling with partial squares approach was used with the help of Smart PLS۳ software. The results of this research show that the international entrepreneurship orientation has a positive and significant effect on the international performance of small and medium enterprises. The results also confirm the mediator role of the competitive strategy and the international market orientation in the relationship between the international entrepreneurial orientation and the international performance of small and medium enterprises.کلیدواژه ها
Small and Medium Enterprises, entrepreneurial orientation, internationalization, competitive strategy, international market orientationاطلاعات بیشتر در مورد COI
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کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.