Simulation of Sales Scenarios in Chain Store Marketing with a Futuristic Approach

  • سال انتشار: 1400
  • محل انتشار: مجله بین المللی نوآوری در عناصر بازاریابی، دوره: 1، شماره: 1
  • کد COI اختصاصی: JR_IJIME-1-1_002
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 120
دانلود فایل این مقاله

نویسندگان

Paria Samadi-Parviznejad

Research Expert of Academic Center for Education, Culture and Research

چکیده

This paper examines the simulation method as one of the future prediction techniques. In this article, while examining the concepts related to futuristic studies, one of the powerful tools in this field is introduced. Examining the concepts, how to form analytical approaches with simulation, and using it in futures studies are some of the most important topics in this article. What emerges from the study and application of this method in its use in marketing and sales is that in many approaches, simulation can be a useful tool especially that by determining specific scenarios, the decision proper capture is done. The simulation approach uses a precise analysis of the current situation to reflect the present view of the future, and in addition, by considering future probabilities and components, a proper analysis of present decisions and policies for the future can be made create. In this paper, while introducing simulation as one of the futures research approaches, its application in different fields is investigated and a case study of this technique in the field of retail queue systems is analyzed. The results show that the future of the market for chain stores is based on creativity, innovation and effective management relationship with customers.

کلیدواژه ها

Simulation, Scenario, Future Study, Sale, Marketing

اطلاعات بیشتر در مورد COI

COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.

کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.