Application of Fuzzy Logic for Advertising Marketing Campaigns
- سال انتشار: 1399
- محل انتشار: مجله کنترل و بهینه سازی در ریاضیات کاربردی، دوره: 5، شماره: 2
- کد COI اختصاصی: JR_COAM-5-2_003
- زبان مقاله: انگلیسی
- تعداد مشاهده: 239
نویسندگان
Department of Mathematics, Payame Noor University (PNU), P.O. Box. ۱۹۳۹۵-۴۶۹۷, Tehran, Iran.
Seyed Mehdi Mirhosseini-Alizamini
Department of Mathematics, Payame Noor University (PNU), P.O. Box. ۱۹۳۹۵-۴۶۹۷, Tehran, Iran.
Department of Mathematics, Payame Noor University (PNU), P.O. Box. ۱۹۳۹۵-۴۶۹۷, Tehran, Iran.
چکیده
Evaluation of advertising marketing campaigns is a very important and complex task, so far no comprehensive model has been presented in this regard. The present study aims to provide a decision framework for evaluating marketing campaigns. This article collects real-world data from an Iranian bank deposit marketing campaign. For this purpose, ۲۵۰ cases were considered to extract the rules and ۶۰ cases were considered as test data. Information is provided on ۱۵ important parameters of marketing education, defaults, age, occupation, marriage, day, contact, balance, housing, loans, previous contact, previous outcome, month, call duration, and campaigns. A fuzzy expert system was designed with ۱۲ rules after reviewing the rules and removing similar and contradictory rules by using their degree calculation. In this system, by integrating some factors, finally, ۶ input variables and one output variable were considered that were used by the product inference engine, singleton fuzzifier, and center average defuzzifier. It was observed that the designed fuzzy expert system provides very good results.کلیدواژه ها
Fuzzifier, Defuzzifier, Fuzzy expert, Input-outputاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.