“Presenting a practical model for multi-sensory marketing in distinguishing the tourist destination”

The aim of the present study was to present a kind of applied model for multisensory marketing in branding is tourist destination. The research method of the present study is survey-analytical. Its statistical population is all tourists (Iranian-foreign) in Tehran with ۱۰۰۰۰ people by using random sampling method and levy and touch sampling formula the total sample size of ۴۰۷ people was calculated in ۲۰۰۲ but in the end ۳۹۴people participated in the research .Data collection tool, a questionnaire based on the conceptual model and research variables is.Results obtained from the effect of multisensory marketing on tourism destination branding with coefficient effect of ۰.۸۱۳ indicates that it is significant according to the t-score at the level of ۰.۰۵. Also the amount of R۲ equals ۰.۶۶۱; this means that ۶۶.۱ percent of destination of tourism branding changes is related to multisensory marketing and the rest of the changes are related to other variables. It is possible. Tourism and tourism marketing seems to create a pleasant experience for the customer. It is related to the destination and building this experience is possible through multisensory marketing.

کلیدواژه ها:

multisensory marketing ، brand ، destination branding ، tourism