A study on the capabilities and impact of social networks in the development of sports business

سال انتشار: 1401
محل انتشار: اولین کنفرانس بین المللی پژوهش در حسابداری، مدیریت، اقتصاد و علوم انسانی
کد COI اختصاصی: MEACONF01_303
زبان مقاله: انگلیسی
تعداد مشاهده: 121

نویسندگان

Master of Sports Science, Strategic Management, Allameh Tabatabai University, Tehran,Iran

چکیده

Social networks provide the possibility for sports businesses to obtain valuable information from their audience and visitors and analyze and review them. Increasing business opportunities through social networks cannot be ignored in the development of sports business. Every photo, video or message you publish on social networks, you create the chance that it will have a reaction and every reaction will eventually turn into business contracts or cooperation opportunities. Social networks collect and review information and can get a proper view of their audience (athletes, coaches, sports clubs and all applicants) and use its results in making important business decisions. Another benefit of using social media for sports businesses is reducing marketing costs. In social networks, there will be no news of heavy advertising and branding budgets through social and print media. With the feedback they receive in the process of sports social media marketing, they can identify and solve their needs one step ahead of the customer, and this will lead to the development of said employment. Sports organizations use social media to create opportunities to increase productivity, market share, market value and profitability. Mass media, especially cyberspace, play a major role in the field of social change in the present era. One of the best features of cyberspace marketing for today’s businesses and job creation in the field of sports is that there is not much barrier to entering and using their facilities. Therefore, the present study focuses on the role of social media in the revenue development of sports businesses.

کلیدواژه ها

cultural programs, marketing, social media, sports management, financial problems.

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