The impact of media on culture

Today, we live in a world that is called the age of media; An era where media is an integral part of our lives. The media accelerates and facilitates the cultural development of the country by adopting different communication policies. The purpose of this research is to examine and present the concepts of media and culture and their mutual relationship and the impact of media on culture. The method of the current research is a review type, a descriptive method, which is used to collect information from the library method and document studies to extract domestic printed and electronic articles. The results of this research are that culture and media both have the ability to influence each other and be influenced by each other, while they can engage in the process of culturalization and culturalization.

کلیدواژه ها:

media ، culture ، cultural development ، cultural interactions