An Option-Revenue Sharing Coordination Contract with Price and Sales Effort Dependent Demand
- سال انتشار: 1399
- محل انتشار: مجله ایرانی مطالعات مدیریت، دوره: 13، شماره: 2
- کد COI اختصاصی: JR_JIJMS-13-2_003
- زبان مقاله: انگلیسی
- تعداد مشاهده: 304
نویسندگان
Faculty of Industrial Engineering,University of Tehran, Tehran, Iran
Faculty of Industrial Engineering, Khatam University, Tehran, Iran
Faculty of Industrial Engineering,University of Tehran, Tehran, Iran
Faculty of Industrial Engineering,University of Tehran, Tehran, Iran
چکیده
This study proposes a novel option-revenue sharing coordination contract framework. In the proposed model, the retailer determines the number of order sales effort. The manufacturer sets the price of products for the wholesale strategy. The investigated supply chain problem analyzes the results of different strategies. In the proposed coordination contract problem, two types of games including retailer-based game and manufacturer-based Stackelberg game are considered. In both cases the retailer adopts the value of order and the sales effort and the manufacturer determines the wholesale price. To assess the performance of the proposed contract, a wholesale and a basic selection contract are considered in the model. To obtain the Nash equilibrium in the retailer-based state of the proposed option-revenue sharing coordination contract problem, a hybrid algorithm consisting of a heuristic and a genetic algorithm is proposed by considering the computational complexities of the proposed model. A numerical comparison between the proposed contract and other cases demonstrates that the option-revenue sharing contract significantly dominates the basic option and the wholesale price contract. Finally, we implemented some numerical experiments on the critical parameters of the contract. Based on the results, increasing the price-dependency of demand results in less number of products ordered by the retailer.کلیدواژه ها
Supply Chain Management, coordination, Option-Revenue Sharing Contract, Price-Sales Effort Dependent Demandاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.