Understanding Environmental Awareness Through Green Marketing: An Empirical Study Using Q-Methodology
- سال انتشار: 1400
- محل انتشار: مجله ایرانی مطالعات مدیریت، دوره: 14، شماره: 3
- کد COI اختصاصی: JR_JIJMS-14-3_008
- زبان مقاله: انگلیسی
- تعداد مشاهده: 114
نویسندگان
Assistant Professor, Faculty of Management, Ershad Damavand Institute of Higher Education, Tehran, Iran
PhD Candidate, Faculty of Management, Ershad Damavand Institute of Higher Education, Tehran, Iran
MSc., Faculty of Management, Ershad Damavand Institute of Higher Education, Tehran, Iran
چکیده
The purpose of this study was understanding environmental awareness about factors of green marketing and creating an indicator those factors. In this study, based on research concourse, theoretical foundations, and mental patterns of experts, the factors affecting green marketing have been selected, grouped, and interpreted based on Q-method steps. The ۱۹ participants present in the study sample were asked to sort and value the factors influencing green marketing in Q sorting layout. Based on this evaluation, six specific functional indicators have been revealed. The changes in the experts’ mental patterns seem to be partly driven by the environmental orientations and the founders of the firms. This study contributes to the existing knowledge base by confirming the current literature on green marketing. Moreover, given the central importance and effect of the indices, the six indices have more importance and significance in green marketing. Their recognition can be used reflexively to predict and manage potential challenges and conflicts in this arena.کلیدواژه ها
Environmental awareness, Green marketing, Indexing, Mental patterns, Q-methodاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.