Investigating how to localize and apply the EFQM model using the method of hierarchical analysis process (Case study of MA insurance company)

In Iran, the EFQM model was used as a model to create the National Award for Quality and the National Productivity Award, and this award is given to organizations that can score according to the points provided. The interior is of quality. Iran's organizational excellence model is derived from its European model, while Iranian organizations do not meet the requirements of European organizations, so the results cannot be considered as successful as the results obtained from European organizations and companies. It has been done using the Delphi method or consulting experts. First, the acceptance of the elements of some models of organizational excellence to evaluate the performance of MA insurance company from the point of view of experts and in the next step, specific tips for performance evaluation in the branches have been developed and after approval by experts, the local model of excellence of MA insurance company Come. The results include the core values of the EFQM model more comprehensive than the core values of the current activity of MA insurance company. According to the managers of MA insurance company, honoring employees is the most important value and partnership development is the least important organizational value and And leadership criteria are the most important criteria for organizational repair of MA insurance joint stock company.

کلیدواژه ها:

EFQM ، Hierarchical analysis process ، Localize ، MA Insurance