The Role of Religious Tourism and Empirical Marketing in the Development of Entrepreneurial Sports Opportunities in Mashhad
- سال انتشار: 1400
- محل انتشار: دوفصلنامه گردشگری، فرهنگ و معنویت، دوره: 5، شماره: 1
- کد COI اختصاصی: JR_IJTS-5-1_005
- زبان مقاله: انگلیسی
- تعداد مشاهده: 231
نویسندگان
Assistant Professor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran.
Ph.D. in Sport Management, Allameh Tabataba&#۰۳۹;i University, Tehran, Iran
Ph.D. student in Sports Management, Ferdowsi University of Mashhad, Mashhad, Iran
Master Degree of Sport Management, Faculty of physical education & sport sciences, Allameh Tabataba&#۰۳۹;i University, Tehran, Iran.
Ph.D. student in Sport Management, Allameh Tabataba&#۰۳۹;i University, Tehran, Iran
چکیده
This study investigates the role of religious tourism and experimental marketing in developing entrepreneurial sports opportunities in Mashhad. As the first step, the study's statistical population consisted of all tourists in Mashhad who have been there for at least one week for religious tourism and have also visited this city's recreational and sports centers. Moreover, three standard questionnaires were used to collect data and to analyze the data, the Skewness and Elongation tests were used to determine the data distribution, one-sample t-test to compare the mean of variables with the hypothetical standard, Kendall W test to prioritize the components from the sample view and modeling equations were used; on top of that, all analysis was performed using SPSS software version ۲۳ and SmartPLS version ۳. The results showed that the average score of religious tourism, experimental marketing, and entrepreneurial sports opportunities and their components are relatively good. Hence, their average score was more than three. Results also showed that religious tourism and empirical marketing positively and significantly affect developing entrepreneurial sports opportunities in Mashhad. Finally, the structural equation model of the relations of the three main variables of this research and their components had a suitable fitting.کلیدواژه ها
Experimental marketing, Entrepreneurial Opportunities, religious tourism, Religious-Sports Approachاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.