The effect of tourists' memories on Tourist purchasing behavior: An approach to spiritual tourism (Case Study: Tourists in Mashhad)
- سال انتشار: 1401
- محل انتشار: دوفصلنامه گردشگری، فرهنگ و معنویت، دوره: 5، شماره: 2
- کد COI اختصاصی: JR_IJTS-5-2_003
- زبان مقاله: انگلیسی
- تعداد مشاهده: 310
نویسندگان
Assistant Professor of Management Department, Attar Institute of Higher Education, Mashhad, Iran
Assistant Professor, Faculty Mebmert of Accounting and Management, Imam Reza International University, Mashhad, Iran
Master of Business Marketing Management, Imam Reza International University, Mashhad, Iran
چکیده
The growing and accelerated growth of the tourism industry has led many scholars to call the twentieth century the century of tourism. The tourism industry is one of the most important phenomena of the present century. This study aimed to investigate the effect of commemorative memoirs of tourists on the intention to re-buy (retry) tourists in Mashhad. The research is applied in its purpose, and it is descriptive-correlational. The statistical population is the tourists who visited Mashhad in the spring of ۱۳۹۶, and as the sample, ۳۸۴ people were selected. Lisrel software was used to analyze the data. The results showed that reminders of tourism memories have a positive and significant effect on the use of memorable leisure destinations, retreat and attachment to Mashhad city, Satisfaction of tourists with a trip to remember the memories of tourists, attachment to the city of Mashhad, and re-trips have a positive and significant effect, The use of memorable leisure destinations also has a positive and significant impact on the intention of traveling and attachment to Mashhad. Also, the attachment to Mashhad has a positive and significant effect on the intention to retreat. The combination of destinations with the inclination of tourists also has a positive and significant impact on the recollection of tourists' memories.کلیدواژه ها
Tourism, Memories, remembering memories, Intent to repurchase, Travelاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.