Marketing Efficiency of Orange in Gadingkulon Village, Dau District, Malang Regency, Indonesia
- سال انتشار: 1401
- محل انتشار: نشریه بین المللی مدیریت ، حسابداری و اقتصاد، دوره: 9، شماره: 3
- کد COI اختصاصی: JR_IJMAE-9-3_001
- زبان مقاله: انگلیسی
- تعداد مشاهده: 185
نویسندگان
Department of Agriculture Economics, Postgraduate School, Tribhuwana Tungga Dewi University, Malang, Indonesia
Department of Agriculture Economics, Postgraduate School, Tribhuwana Tungga Dewi University, Malang, Indonesia
Department of Agriculture Economics, Postgraduate School, Tribhuwana Tungga Dewi University, Malang, Indonesia
چکیده
Efficient marketing will prosper the actors in each marketing agency, producers and consumers. Efficiency will be created if marketing costs can be minimized so that the percentage of producer prices to consumers is not too large, and there is no gap in the profit ratio to marketing costs between marketing agencies. The study aims to analyze marketing efficiency of tangerines and siamese in Gadingkulon Village. Data were collected from ۸۷ citrus farmers who were selected by simple random sampling. Traders were determined by snowball sampling, consist of ۱۷ collectors, ۵ wholesalers, and ۷ retailers were selected. Data were edited in the field, tabulated, compiled, then presented in tabular form, analyzed and described. The results showed that tangerines and siamese in Gadingkulon Village had an imperfect competitive market structure which was monopolistic. Marketing of the two types of oranges involves four channels i.e. collectors, retailers (inside and outside Malang Regency), and wholesalers. Oranges marketing system is not yet efficient, where wholesalers have larger profit margin ratio than other market players. Marketing channels I and II for tangerines are more efficient than channels III and IV. Meanwhile, marketing channel I for siamese is more efficient than channel II, III, and IV.کلیدواژه ها
Margin, Marketing, Efficiency, tangerine, siameseاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.