Locating the best places for environmental advertising based on image processing

  • سال انتشار: 1400
  • محل انتشار: دومین کنفرانس بین المللی تکنولوژی، مهندسی، علوم و کسب و کارهای فناورانه
  • کد COI اختصاصی: SETT02_028
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 454
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نویسندگان

Mohammad Hasan Olyaei Torqabeh

Faculty of Electrical Engineering, Sadjad University of Technology, Mashhad, Iran

Zahra Tavakoli

ARIVET Project, Mashhad, Iran

Aghele Mohammadi

ARIVET Project, Mashhad, Iran

Tahereh Zameni

ARIVET Project, Mashhad, Iran

چکیده

Today, there are different ways to advertise a product or introduce a service. Among these methods, environmental advertising is an effective way to increase awareness about services and products of businesses. Because during a day, a lot of people are moving around in public places that anyone can become a buyer of that product by seeing the ad. Also, with the advancement of various sciences and technologies, proper management in marketing and advertising is very important for success among business competitors. A very important and key issue in environmental advertising is choosing the right place to place banners or billboards. In this paper, with the help of image processing algorithms, a method is proposed that can analyse and obtain suitable locations for placing ads in a public place. This method can play a very key role in the field of advertising in all markets, passages and other public places. In other words, with automatic analysis and review, suitable locations can be selected to environmental advertisements to increase the efficiency of advertisements compared to normal. Also, the final results of this article show the proof of this theory and idea

کلیدواژه ها

advertise, environmental advertising, image processing, python, computer vision

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