Zohreh Mejrisazantoosi - Department of Urban Planning and Design, Faculty of Architecture & Urban Planning and Design, Imam Reza International University, Mashhad, Iran

One of the most important elements in the urban landscape to record the identity and legibility of the element is the sign. A sign is a natural or artificial element that is different from the environment in terms of shape and function and is used to induce a sense of place and guidance for citizens. Strengthening these elements, as a physical manifestation of the semantic and cultural values of society promote the mental image of citizens and the legibility of urban space. Considering that the purpose of this research is to formulate the coding of the urban landscape (which, on the one hand, provides the ground for the realization of readability, reading and decoding of the observer in dealing with this field, and on the other hand, the identity of the place in this realm doubt has social and cultural dimensions, achieve) the principles of semiotics have been used as a theory and basis. In order to analyze the available data using interview methods with experts and questionnaires for residents and pedestrians, an attempt has been made to provide a conceptual framework for encrypting the urban landscape and finally to achieve appropriate patterns for the Hijab ۲۰ neighborhood. Some concepts derived from effective subcultures have in common with factors affecting memory and sense of belonging, which can be better used to encode the urban landscape, the city space to become a better place for interaction and life of citizens.

Urban Landscape, HIJAB Neighborhood, Approach of Coding, Citizens' Perception